AD READ — 60 SECONDS — TALENT: ALF — PRODUCT: PETSMART
[Deliver with warmth and enthusiasm]
Hi. ALF here.
Alien Life Form. Melmac. You know me.
I want to talk to you about PetSmart because I have a complicated relationship with pets and I think that gives me a unique perspective that most spokespeople cannot offer.
On Melmac we ate cats.
I want to be upfront about that because I think honesty is important in advertising and also because the Tanners made me promise to disclose it before I started working with any pet-adjacent brands.
PetSmart has changed my relationship with cats.
Not entirely. But meaningfully.
They have food. Toys. Grooming services. Habitats for animals of all sizes. I have spent considerable time in the cat aisle specifically and I want PetSmart to know that my intentions there have evolved significantly since I arrived on Earth and are now mostly curiosity.
Mostly.
They have a veterinary clinic inside the store which I find fascinating because on Melmac we did not have veterinarians for the same reason you do not have veterinarians for hamburgers.
I am working through this.
The staff are helpful and have never once asked me why I’m lingering in the cat section. I appreciate that discretion.
PetSmart. For pets you love.
Or are learning to love.
Or are at minimum no longer viewing as a food group.
It’s a process.
[ALF has been asked by PetSmart’s legal team to clarify that no cats were harmed during the production of this advertisement. ALF has confirmed this. PetSmart considers this the baseline requirement for a spokesperson and notes that it should not require clarification.]
Use code MELMAC at checkout.
15% off your first purchase. Not valid on live cats. We added that restriction specifically for this promotion.